Benfica first big European club to accept cryptocurrency

Benfica have launched a partnership with cryptocurrency payment solution Utrust, becoming the first big European club to accept payment via blockchain. Fans will now be able to pay for merchandise and tickets at the clubs online store with bitcoin or ethereum. Benfica is hoping that its move into the digital payment world will help evolve its e-commerce strategy and expand its global audience with tech savvy users. The partnership which was announced in early June is already in use on its online store.