Benfica ready to sell Estadio da Luz naming rights

Benfica has teamed up with WME in a sports partnership to find a lead sponsor for the Estadio da Luz, it is the first time that the club has had a naming rights partner and WME will also lead the search for a sponsor for the teams youth academy. The Estadio da Luz has not had a sponsor since opening in October 2003 and the club is looking globally to sell the naming rights of its two most prized possessions. Benfica are hoping that this move will give the club more international exposure as it looks to maximize its brands potential. WME has plenty of experience in the sponsorship game working in the past few years with the NFL's Denver Broncos and NBA's Los Angles Lakers.